Fitbit warns all users of yet another big change – and fans are furious

FITBIT owners is about to give its users the option of logging in with their Google account as the tech giant continues its overhaul of the fitness platform.

But not everyone is happy with the changes.


Google recently axed the Challenges and Adventures features as it seeks to streamline the appCredit: Getty

“At least bring some new good features,” Reddit user @Motawa1988 said last night, following Google’s announcement.

Fellow Redditor @Arrowtip added: “I don’t think I’ll have a Fitbit by 2025, so I probably won’t transition in exchange for literally no new features…”

Using your Google account to access Fitbit services is still optional for now.

However, Fitbit warned customers in September last year that by early 2025, everyone will need a Google account in order to log into the fitness platform.

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Google said that using a single login makes “it easier for you to manage all your connected apps and paired devices – plus all your information is in one place.” 

Fitbit users will also be able to benefit from Google’s top privacy and security systems in regards to their personal and health data storage.

The change follows Fitbit axing some of its users most favourite features – must to customers dismay.

The company got rid of the Challenges and Adventures features, alongside the virtual rewards system as Google seeks to streamline the app.

Users will instead be able to “create a closed group with your friends and connect with other users” and “still complete with friends on your leaderboard and earn badges for personal achievements,” Google said at the time.

The tech giant bought Fitbit for an eyewatering $2.1billion in January 2021.

Fitbit customers have been divided over the change in ownership, given Google’s recent changes to the platform.

“Google has ruined Fitbit,” another Reddit user said, under the handle @pussycatmando.

However, @jvl777 replied saying: “Woohoo. Thank God. I’ve always preferred Google designs over Fitbits.”

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